About Us
Who We Are
We’re a specialized ecommerce investment syndication platform dedicated exclusively to helping accredited investors build wealth through professionally vetted Amazon FBA acquisitions, Shopify DTC brands, and multi-channel ecommerce businesses. Unlike traditional investment firms that dabble in every asset class, we focus solely on ecommerce business acquisitions—which means we understand platform dynamics, supply chain complexities, seller account health, and what it takes to identify profitable online businesses while avoiding value traps and risky deals that plague inexperienced investors.
Our team consists of investment professionals who have collectively completed $15M+ in ecommerce acquisitions across dozens of brands. We understand the difference between analyzing an Amazon private label brand versus a Shopify subscription business, the unique operational considerations that impact valuations, and how to position our investor members for maximum returns through both cash flow and appreciation. This depth of industry knowledge allows us to create investment opportunities that deliver consistent 25-40% annual returns while managing the operational complexities that trip up individual investors.
Our Mission
Our mission is simple yet powerful: democratize access to profitable ecommerce acquisitions for accredited investors who want passive income without the operational burden of running online businesses. We believe every qualified investor deserves access to the exceptional returns available in ecommerce business acquisitions—opportunities that were previously only accessible to private equity firms with massive capital bases and dedicated deal teams.
We're committed to leveling the playing field for individual accredited investors and family offices. The large private equity funds and aggregators have acquisition teams, proprietary deal flow, and economies of scale in due diligence, but they don't offer the personalized service, transparent communication, and aligned incentives that individual investors deserve. Our goal is to ensure that when quality ecommerce businesses come to market, our members have first access through our network, proper analysis to make confident decisions, and professional management to maximize returns without becoming operators themselves.
Why We're Different
Most investment syndicators treat ecommerce businesses like any other asset, applying generic valuation frameworks that might work for real estate or traditional businesses but miss critical ecommerce-specific factors. We don't make that mistake. We've built our entire methodology around understanding the ecommerce investor's journey—from evaluating platform risks and verifying inventory accounting to assessing supplier relationships and projecting realistic growth scenarios based on competitive dynamics and market saturation.
We understand that Amazon FBA businesses require different analysis than Shopify DTC brands. Amazon sellers face platform dependency risks, account health considerations, PPC cost trends, and competitive moat challenges that don't exist in direct-to-consumer channels. Shopify businesses, by contrast, require evaluation of customer acquisition costs, email list quality, retention metrics, and brand equity that Amazon sellers can largely ignore. Our investment analysis accounts for these fundamental differences, creating deal-specific frameworks rather than applying one-size-fits-all valuation models.
Furthermore, we recognize that ecommerce business ownership is fundamentally different from passive real estate or stock investing. These are operating businesses that require daily management, strategic optimization, and operational expertise. Our Operator Partnership Program solves this challenge by placing experienced ecommerce professionals to manage portfolio companies, allowing our investors to enjoy true passive returns while ensuring businesses are professionally operated for maximum value creation.
Our Approach
We combine rigorous financial due diligence with deep operational analysis through a proprietary evaluation framework developed across hundreds of ecommerce business reviews. Our investment process includes comprehensive financial verification (P&L analysis, revenue validation, inventory accounting, tax return reconciliation), operational assessment (supply chain review, supplier relationship evaluation, Amazon account health analysis, customer service systems), market analysis (competitive landscape, growth potential, market saturation, defensibility), and risk evaluation (platform dependencies, supplier concentration, seasonal vulnerabilities, regulatory compliance).
We handle everything from deal sourcing through our broker relationships and direct seller outreach, to rigorous due diligence that eliminates 95% of opportunities as unsuitable, to investment structuring with proper legal documentation and aligned incentives, to post-acquisition management through our operator network, to eventual exit execution that maximizes returns for all investors. Our members don't need to become ecommerce experts or spend hundreds of hours evaluating deals—we do the heavy lifting while maintaining complete transparency through detailed investment memos, monthly reporting, and quarterly investor calls.
Our syndication structures are designed to align our interests with investor success. We earn management fees only on deployed capital and carried interest only when investors achieve their preferred returns. This means we're incentivized to find truly exceptional deals rather than deploying capital into mediocre businesses just to generate fees. Our track record speaks for itself: 80%+ of portfolio companies have met or exceeded initial projections, with average annual returns of 25-40% across realized and unrealized investments.
We eliminate 95% of opportunities as unsuitable through rigorous due diligence, ensuring only the highest-quality ecommerce businesses reach our investor members.
Proven Results
Our members have achieved remarkable investment performance that transforms ecommerce acquisitions from risky speculation into predictable wealth building: portfolio companies generating $200K-$2M in annual operating profit, cash-on-cash returns averaging 25-40% annually, successful exits delivering 3-5x multiple of invested capital within 3-5 year hold periods, and diversified portfolios across multiple brands that reduce individual business risk while maintaining exceptional return profiles.
These aren't hypothetical projections or best-case scenarios—they're actual results from completed acquisitions in our portfolio. We track every metric rigorously, from monthly cash distributions to valuation appreciation based on EBITDA multiples and comparable transactions. Our transparency extends to sharing both successes and challenges, including the 20% of investments that have underperformed expectations and required additional capital or strategic pivots. This honest approach to performance reporting builds trust and enables our members to make informed decisions about portfolio allocation.
The power of our syndication model becomes clear when examining individual investor outcomes. A member who joined our Rolling Fund three years ago with a $300K commitment has received approximately $90K-$120K in cash distributions while maintaining equity positions now valued at $450K-$600K based on current EBITDA multiples, representing combined realized and unrealized returns of 80-140% over a 36-month period. These outcomes demonstrate how professional ecommerce investing can generate wealth accumulation that exceeds public market returns while providing monthly cash flow that supports current income needs.
Our Track Record
Our Commitment
We're not just your investment syndicate—we're your strategic partner invested in your long-term wealth creation through ecommerce business ownership. Every investment opportunity comes with comprehensive deal analysis that shows exactly why we believe a business represents exceptional value, complete financial transparency with monthly P&L reporting and cash distribution statements, professional portfolio management through experienced operators who treat businesses like their own, and ongoing strategic guidance as we collectively build valuable ecommerce holdings.
We believe in radical transparency because informed investors make better decisions and stay committed through inevitable market fluctuations. You'll never wonder how your investments are performing or whether your capital is being deployed wisely. Our detailed reporting shows monthly financial performance by business, quarterly portfolio reviews with updated valuations, annual comprehensive analysis of portfolio positioning and market trends, and on-demand access to ask questions and receive detailed responses from our investment team.
When you succeed in building passive income and long-term wealth through ecommerce acquisitions, we succeed. Our business model is built on long-term relationships, not one-time transactions, which means we're incentivized to deliver consistent exceptional results year after year, investment after investment. We turn away more deals than we accept, deploy capital only into opportunities that meet our rigorous standards, and manage businesses with the same care we'd apply to our own money—because through our co-investment requirements, our team's capital is alongside yours in every deal.
Ready to Build Your Portfolio?
Join successful investors who are building wealth through professionally vetted ecommerce acquisitions. Schedule your portfolio review today and gain access to our current deal flow and investment opportunities.
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